A close look at the evolution of Internet Marketing
To keep pace with the growing increase in consumer expectations, you must have a website to succeed in business. Whether you conduct your business online, offline or partly online, Internet Marketing Ahmedabad can be used effectively to increase your sales. Online marketing is now finding a place in the marketing strategies of companies irrespective of its size and if you are conducting an online business you have no other choice but to use internet marketing as the only marketing tool.
Objectives of internet marketing
- Communicating with prospective customers to convey information related to the company and the products and services.
- Conduct business online for selling goods and services or even selling advertising space to earn revenues.
- Use the customer data related to needs, demographics and preferences for both existing and potential customers to conduct research.
Evolution of internet marketing
Today, internet marketing has evolved into a broader mix of components that are quite different from the earlier concept of just hosting a website or placing ads on other websites. The internet marketing package comprises techniques and tools that have been discussed below.
Creating a website
Create a strong and emphatic website that gives complete information about your business together with the products and services, highlighting their features and specifications. Websites are used to create an identity for your business and catalogues and brochures can be shared with the customers.
SEO marketing
Search engine marketing is the backbone of internet marketing. Drive traffic to your website by marketing your website online using search engines and obtaining better organic ranking in search engine results using the techniques of Search Engine Optimization. There are other promotional methods like PPC or Pay per click ads or PFI listings in web directories that are similar to the listings of yellow pages.
Social media marketing
Effective use of the social media platform can greatly extend your marketing reach and drive traffic to your website.
E mail Marketing
The E mail can be used to distribute information about a product or service or obtaining customer feedback about products and services. Mass mailing product offers or distributing newsletters are some other methods of promotion using the e mail.